Measuring Social Media Return on Investment (ROI)

Many companies believe that gaining followers on social media sites is enough. However, these numbers are meaningless in what they want to achieve. After analyzing social media options and deciding what platforms work for your business, Social Media ROI depends on what your company’s specific goals are and what you want to get back. Return... Continue Reading →

Groundswell Inside your company

Connecting with consumers is all fine and dandy, but have you thought about connecting with your employees? The bigger the company, the bigger internal communication issues. “Employees can connect on internal social networks, collaborating on wikis and contributing to idea exchanges” (Li & Bernoff, 2011). These are the people who know your company the best... Continue Reading →

Energizing the Social Media Bunny

Alright, so if you’ve read this far you’re still interested in learning how to get people talking and spreading positive words about your company. In previous Blog Posts, we’ve learned about talking and listening objectives and matching it to your specific target audience using the Social Technographic profiles. Now, this is where the next POST... Continue Reading →

Tweeting with Groundswell

  What can you say in 140 Characters? Even though Blogs are an effective and easy way to build a social presence, microblogging makes you practice in becoming more concise in what you want to say. It may not seem like a lot, but it's generally enough to spark interest from users giving them current information... Continue Reading →

Helping the Groundswell Support Itself

“Supporting customers is a burden” (Li & Bernoff, 2011). There are multiple methods for Groundswell to support itself through the use of influence in online communities. It is much more cost effective to have problem-solving information online and it's easily accessible to consumers. “Properly managed, helping your customers support each other will make them happier,... Continue Reading →

Talking with Groundswell

Talking Techniques Two of the main marketing concepts to speak to consumers are advertising and public relations, these are also the most expensive shouting techniques. These are also one-way conversations, telling people what they want.  The marketing funnel is a metaphor describing how consumers are communicated to and their journey towards the final purchase. Shouting (Advertising)... Continue Reading →

P.O.S.T Postings Professionally

Strategies for Tapping Groundswell Okay, so you’ve made it this far into my blog wondering why your company should implement social media. You know you need to get involved in today’s technology advancements but you’re still hesitant in taking the initial step. Don’t worry. Take a deep breath. The authors of Groundswell, which we have... Continue Reading →

Connect and Transform with Groundswell

How can an organization form meaningful connections with their target market? Today, we see more and more companies connecting with their consumers through social online interactions. Even though traditional advertising is still prominent, companies are producing cost-effective ads to youtube and other social media sites to attract the younger generations. This blog post will look at Chapter 11... Continue Reading →

Stop… Collaborate and Listen! Listening to Groundswell

Even though marketers spend hundreds of thousands of dollars on advertising a company’s brand, it is up to the consumers to define it. In the book, Groundswell: Winning in a World Transformed by Technologies, it states that “Your brand is what your customers say it is!” (Li & Bernoff, 2011). In a previous post, I stated... Continue Reading →

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